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Famous quote
"I'm not going to make a fortune companies. I do because I am not satisfied with the way others do business."
Each increase
Branson has left school in 1967 at the age of 16 years and founded a journal called students. Should be a forum for young politicians mind. Soon, he published essays and interviews with personalities such as Jean-Paul Sartre, James Baldwin, Alice Walker and Robert Graves. Despite this list of great thinkers and writers, the magazine never made money and seemed doomed to failure.
Starting a Business
Branson started marketing his idea in the following pages of students, the sale of records at a reduced price through the mail. It quickly became a more profitable business than their own magazine. Staff students suddenly found the Virgin record store discount. "Virgin", because nobody had been in business before. Virgin had been fighting full, but Branson was found dodging their taxes. He was arrested and imprisoned.
Empire building
An agreement was reached out of court and committed to maintaining the balance sheets carefully, Virgin Records was founded in 1973. Progressive Mike Oldfield "Tubular Bells "is the debut album released by Virgin and became an international success. However, it was the signing of the Sex Pistols with their record in 1977 that really set up Virgin Records. Despite the Pistols broke shortly after, Virgin has become the largest independent label in the world. Groups like the Rolling Stones, Peter Gabriel, UB40 were signed to Virgin.
Over the next six years, Branson has started some fifty different companies covering everything from film to air conditioning cleaning. Though he earned more than $ 17 billion and its various businesses, Branson insists so that money is not the motivation for their involvement in many companies. Rather, he likes to try something more effective than those tried before.
In 1984, Branson started Virgin Atlantic Airlines - a company that would be a great challenge, and financial hardship. Branson said he ignored counter said he could never compete with British Airways and learn from the example of those who had previously failed. The reason is that he had observed how the airlines do not care enough for their customers - What would be the only one to make flights to affordable and enjoyable for the audience. Virgin Air was immediately recognized for their service and luxury. On the flight massages, hydrotherapy baths video screens and back were part of the experience on board a Virgin flight.
With fuel prices have doubled in the years 90, terrorist attacks by making people afraid to fly, and BA is launching an air campaign in Branson, Virgin Atlantic has struggled to stay afloat. Branson forced to sell Virgin Records to raise enough money to keep Virgin Atlantic and pay its creditors. The sale of the company that gave him his start was a heavy blow.
From this point, Branson has developed a new approach called the company "risk value of the brand." With this method, Branson licenses the Virgin name and logo seen in exchange for a stake in society. Therefore, Branson has the name of your company fixed more than 200 different companies, including Virgin Bride, Virgin Publishing, an airship company and a modeling agency.
Branson is known for its business practices suspicious (no seat, no board meetings, and can not use a computer), his flashy gimmicks (such as driving a chariot in Times Square and Big Ben ringing in Airbus) and their exploits of adventure (the first person to cross the Atlantic in a hot air balloon has tried three times to fly around the world.) You might think that this approach could have ruined the business, but the Virgin is a giant tower of $ U.S. 5 billion U.S. dollars. And keep dreaming Branson for the future. In discussing the possibility of launching a shuttle into space, Richard Branson said: "Why is not a territory virgin? ".
