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Many times a company, while launching a new product is introduced into a dilemma over the choice of media to promote their products or services. Company finds it difficult to choose between a conventional advertising and public relations to promote their new products and services. In general, companies advertising campaigns are, however, with the expansion of technology in many proposals, a public relations firm has better benefits through an advertising company. Both industries are very different from each other, but also incorrectly calculated as one and the same thing.
Counting the benefits of advertising public relations, advertising is a form of payment, where costs are incurred to provide space and promotion in the media while the PR is free advertising which is obtained by making public news conferences to press releases to promote products / services. In public relations, there is no control on the proliferation of advertising material that can spread to the largest possible number of media, while promoting the advertising may not be published or broadcast in the media that is paid. Public relations are therefore exempt creative control, over advertising.
In advertising there is a limitation on the movement for promotion because she is related to the cost appurtenant to the contrary, items related to public relations can be published as often as possible and may be distributed on a large number of medium and audience. A piece of public relations has a neutral opinion, as we know it is reading or seeing the play in general, the article in advertising while it is an opinion piece by an individual with a strong statement for the sale of a product. Public relations is much better than advertising in terms of simplicity, because it is a point of view this simple in the news instead of advertising and and advertising in an advertising campaign in a lot of money and the number of people involved.
Compared to an advertising campaign, public relations, much of the essential things in terms of communication as public relations or management agreements with a number of associations and organizations rather than a limited few in the structure of a publishing house. PR campaign can make an expert opinion and the vision of a new editor view when an item is finally printed in a newspaper or magazine. An advertising campaign is a homeworkers who work for the sole purpose of sales promotion. Public relations are open and stay in touch directly with the media, whereas people advertising to the next level are exposed to the media and the client.
And the discussion, however, the service of advertising your business even sponsor an event looking at the public relations department of the company to send a press release and advertising receives the case. However, advertising and public relations for a client, public relations has maintained a high level of certain advertising.
